The aim of the project "Communication - The Key to Success" is to promote the communication capacity of the Latvian Society of the Blind (LSB) and its 10 territorial organizations (TO). During the project it is planned to attract a public relations specialist with the help of which diverse and purposeful communication with the members of the LSB and society in general will be ensured, both on the activities of LSB and on topics relevant to people with visual impairments. With the help of the public relations specialist LSB Long-Term Communication Strategy will be developed, as well as training and experience exchange opportunities will be organized for LSB and its TO employees.

The activities implemented within the project will help LSB to implement successful communication with the public in the long run, in an easy-to-understand way, ensuring regular information about the activities of LSB. At the same time, the communication skills acquired by employees will also help to ensure more successful daily communication with people who go to TO for various services. Improving the communication capabilities of LSB is necessary to ensure full and high-quality implementation and improvement of the basic functions of LSB and the functions delegated by the state.