The aim of the project is to achieve basic values such as sustainability and quality in civic activities.

As part of the project, the society intends to develop high quality and meaningful voluntary activities, as well as to gather its long-term experience in the guidelines that will be useful for other NGOs, particularly those active in the animal protection sector. Our future – our children, as a special target group, will also be involved in project activities. In humanity lessons, children will develop emotional intelligence, which will provide a good foundation for their future civil activities. The second special target group is people at risk of social exclusion - it is easier for them to open up to civil activities when they aim to help someone weaker, i.e., animals.

The main objective of the society is to reach a country where animal shelters are no more needed. Where there will be a high level of public responsibility, where not only NGOs, but also individuals will be involved in animal protection initiatives. Persons involved in project activities will be informed of the variety of ways and opportunities in which each can personally influence political and legal processes at national and local level within their own capabilities.