The aim of the project is to improve communication and strengthen the image of the NGO in society and differentiate financial sources to promote the long-term development of the organization. The activities planned to achieve the goal include the development of a unified corporate identity and stylebook, the development of a website, the development, and implementation of a plan for attracting new members, and the creation of a community of "Responsible Business Ambassadors" program alumni.

When implementing the planned activities, it is envisaged that:
1. regular, high-quality communication about the association's goals, work, activities, and current events in the public space is ensured. Increased public awareness and credibility of the organization by 60% of the existing one.
2. Attracting new members, thus increasing the overall ability of the organization to achieve its goals in the long run.
3. Raising communication and reaching a wider audience has led to an increase in general public awareness, as evidenced by the 46% increase in the number of participants in training programs.

This set of activities will diversify financial sources, increase the association's income, diversify the membership fee payers, and increase the number of fees in the budget from the participants of the training program, thus strengthening the independence of the organization from project donors. The obtained financial resources will be used to attract permanent human resources to the activities of the association for its daily work, as well as to create information and educational campaigns and give time to create new practical tools and other resources to achieve the goals of the organization.