The objective of the project is to increase society trust in non-governmental sector and promote society involvement in solving common issues.

Project activities are targeted towards increasing private person and company donations to NGOs thus promoting society involvement through giving. Project targets to improve NGOs capacity and performance by offering new knowledge and resources in fundraising and work with donors. At least 20 NGOs will receive training, at least 10 NGOs projects will be chosen to attract donations through the platform Ziedot.lv.

Society will be addressed and engaged through the public campaign in order to increase donations (including regular, monthly payments) to NGO sector and improve society involvement in solving common society issues. Campaign aims to reach persons that have never submitted donations through the platform Ziedot.lv. With the campaign one or several issues will be addressed thus engaging public discussion and promoting state and local government involvement and initiating the changes in legislative acts.